yes, but this time it has been more specific. and that bit:...

yes, but this time it has been more specific.
and that bit:
"...and to capture an opportunity for Prime to participate in industry consolidation

that is absolutely necessary for the future prospects of Australian owned traditional media​

assets, it is very likely we will need to lower our expectations."

I have been trying to guess just where Prime would fit in. when 7 sold out, all bets were off.
with WIN now biggest s/h, where does that leave Prime?

WIN purchase at 40c I guess has set a benchmark, but that does not necessarily mean much.

No doubt Prime will still be throwing-off good cash flow for a few years yet, even if it is diminishing.
the board did a good job in rapidly reducing debt.