Ann: Annual General Meeting, page-47

I think it is a case of you can lead a horse to water, but..........

There are so many products out there for cybersecurity solutions, Sen has never been able to crack their particular niche' encryption market.
Companies have never been able to commit to parting with the $ required. Sen has never blazed the marketing trail and convinced them to.

We thought Gemalto/Thales would, because AW told us they would. They bought into the Votiro business because the encryption business was going nowhere really, although AW says the Quantum stuff is a winner. It will once again be a matter of convincing companies to stay ahead of the game.
It is a bit like Workplace Health and Safety. Most companies fly by on the bare minimum unless compelled to do so, as the cost is yet to convince them that it is a warranted expense.

Here's to hoping that the comparatively cheap and high return product that Votiro offers is going to be Sen saviour and future.