GLB has 4 cylinders there’s no question that Salty is one of them. Just have a look at social media (Insta) to see how much of a following these guys have from fishermen & surfers (people of the sea).
When you tap into people’s love for recreation and hobbies, you create a sticky customer base who are less price sensitive.
And you are right about Salty Crew being predominantly a US brand. Australia is a small market so don’t worry about a competitor being stocked at City Beach as I once was.
Ann: ANNUAL REPORT 2021, page-7
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