It's wrong how they manipulate words to the level of them being outright misleading and here are 3 examples from the latest announcment
Purpose of the company - we bridge the gap between todays use of resources and tomorows zero emmisions future. HELLO they have not succeed in doing this yet.
Mission of the company - the company commercialises innovative technologys to increase the economic........RUBBISH they have not commercialised anything yet have they? It is trying to though. Trying.
Vision of the company - we are recognised as a leader in the commercialisation of innovative technologies providing increased economic and environmental benefits.......More Rubbish.
They speak as though they have done this and are doing this already but the reality is more like a prospectus! They intend to do this stuf and they want to do this stuff but they are using the present tense!
That is wrong to do this because they are not presently doing any of what they wrote. Its a schpeil.
Why should anyone read any further if the third page is manipulative wording? The hide of them.
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