I like to read what major brands are doing and saying - the...

I like to read what major brands are doing and saying - the general attitude is moving towards naturals and they are happy to reformulate in anticipation of regulatory changes. I would say everyone is looking at the regulatory changes in USA closely, and the shift to naturals closely, and happy to start pulling the trigger to make sure their sales and distribution is not compromised.

One of many examples where we will start to see this kind of thinking - Edgewell Personal Care group:


"We market sun care products under the Banana Boat and Hawaiian Tropic brands and believe these brands, on a combined basis, hold a leading market share position in the U.S. sun care category. We compete across the full spectrum of sun care categories: general protection, sport, kids, baby, tanning and after sun. Outside the U.S., we believe we are also the leading sun care manufacturer in Australia and Mexico. We expect to continue to drive our worldwide business through innovation, increased distribution and geographic expansion.

Our sun care products represented 15% of our net sales ($335m USD) during fiscal 2018 and 2017 and 14% of our net sales during fiscal 2016.

In Sun and Skin Care, we launched the Banana Boat Simply Protect line of sun care products that leverages the better-for-you consumer trend.

The market for sun care products is also characterized by global growth, and is impacted by trends in skin care. With our balanced sun care portfolio, depth of sun care expertise and global presence, we believe we compete effectively and have more than doubled our international sun care business since acquiring the Banana Boat and Hawaiian Tropic brands in 2008.

We compete in the market in multiple price points by creating simple and effective skincare products with natural ingredients at an affordable pricethrough our Bulldog products and the luxury men's skincare market with Jack Black.

The fourth quarter results of fiscal 2018 include a $25.3m one-time charge to cost of products sold primarily due to costs associated with the write-off of select sun care product inventories.As a result of discussions with one of our suppliers during the quarter, we made certain supply chain and procurement decisions, including implementing a raw material substitutiondue to anticipated regulatory changes related to Registration, Evaluation, Authorization, and Restriction of Chemicals ("REACH"), the European chemical control law, that affect the supply chain of select Sun Care products. To align with our raw material selection process, we chose to make these changes now, well in advance of next year’s Sun Care season to minimize potential impact to our distribution channels during the peak sales period. As a result, we recorded charges primarily for the write-off of finished goods inventory for those select products."