Seekew its in advertising, obviously any any down turn advertising budgets are the first to get hit.
So obviously WPP share price is going to get wholloped, but once the economy improves expect the share price to rapidly increase. That's just the nature of cyclical stocks.
I have been accumulating a large position recently at 20-22c range.
With the disposal of the Kantar business for $160m, WPP debt is quite conservative. Management were planning on distributing this as additional special dividends, but with the onset of c-19 they will now use it in the short term to buttress the fort so to speak.
Great buying opportunity in my opinion, WPP could easily see a 20% fully franked dividend two years into the future and thats without any payout of the Kantar disposal funds.
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