Ann: Annual Report to shareholders, page-97

No doubt you've heard this stuff before but:

Be fearful when others are greedy and greedy when others are fearful.

The one line that stuck with me the most of everything I've read has been "Never sell a stock because of its price"

Know the value of your investment and if the fundamentals have changed then you should reassess your position.

In this instance the fundamentals are getting better each month. We're launching eBay and Amazon integration soon. Partons number will be added in October. Lockdowns are easing soon.

We are going to be firing on all cylinders come Christmas

Not to mention there's always the odd surprise announcement around the corner.

Momentum has ground to a halt, it's only a matter of time before we see a reversal.

Review the fundamentals, if you're happy with how things look, then ignore the share price shenanigans. This is just a blip in a long journey.