It would seem pretty short sighted if many investors are wanting to get out purely on the back of the advertising spend from last quarter. At the end of the day, the Olympics come around once every 4 years and the company decided this would be the best time to try and get some exposure with an advertising campaign. Whether you agree or not, the reality is that additional advertising spend is going to disappear from the next quarterly and likely the company is going to post its first cash flow positive quarter.
Q3-21
receipts - $6,846
advertising - $1,713
Q4-21
receipts - $9,064
advertising $1,631
Q1-22
receipts - $11,524
advertising - $5,528
Q1 we were cashflow negative $5,688 but if the receipts increase $2m inline with previous quarters of growth and the advertising reduces by $3.8m then all other things remaining even sees the company $300k cash flow positive.
If investors want to sell their shares on the back of the last quarterly that’s fine. If they want to sell them at a discount then even better, I will happily buy more. This is a growth company in a growth phase, I am happy for them to continue to spend money to grow market share and to build brand awareness.
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