Ann: Annual Report to shareholders, page-8

It may be a nice lifestyle business for the directors but will never be a good company to invest in. It makes no profit to speak of on sales. Sales revenue as an indicator of their success is fools gold. Its only "profitable" revenue is the membership fees of which they rake in a measly circa 600k,and they need like x10 times that to break even and nothing they dished up in the past 18 months or going forward will make that happen imho.