LE audio and realtek
https://www.bluetooth.com/learn-about-bluetooth/feature-enhancements/le-audio/

https://www.realmcu.com/en/blog/blog/d16df8e2-48ea-410b-898d-86d98f7384f8

https://www.realmcu.com/en/blog/blog/028969c2-4980-4e11-9501-59e0694502df


https://inf.news/en/economy/a3aae6d8a33166db7424a844c036bc43.html

The world's first LE audio chip, Realtek's revenue this year is expected to increase by 30%

2023-10-08 05:04

In January 2020, LE Audio was launched, which attracted the attention of the entire audio industry.

On October 20th, Realtek held the "Bee Mang Bee Dew · Hear the Future" Bluetooth Smart Audio Conference at the Westin Shenzhen Yitian Hotel, demonstrating its latest Bluetooth solution. It first released the LE audio chip and stated that the product not only supports initiative It has features such as ultra-low power consumption, high-resolution color screen support, MESH network support , stable connection and low latency .

At the press conference, Elton Chen, Marketing Director of Realtek Communications Network Business Group, introduced the company's future prospects through a video. In recent years, mobile terminals have shifted from 4G to 5G, and the demand for IC has doubled. At the same time, traditional automobiles are gradually transforming into new energy automobiles, and the demand for IC in this field has even increased tenfold.

Not only that, smart watches, TWS, smart glasses and other wearable products have also become the best extensions of mobile phones. According to Rising Sun Big Data statistics, global smartwatch shipments will reach 239 million in 2021 and 365 million in 2022; TWS sales are expected to reach 590 million pairs in 2021, an increase of 28% year-on-year.

In addition, WiFi, entertainment equipment, fitness equipment, etc., more and more devices need to use IC, more and more chips are closely related to the user's voice, the market layout is just right.

Realtek was established in 1987, and Realtek Bluetooth has become ubiquitous since its development. For 34 years, Realtek's performance has maintained steady growth. In 2020, its turnover will reach 77.76 billion Taiwan dollars. It is expected that in 2021, its turnover will increase by 30% year-on-year. Realtek will continue to focus on the R&D and production of Bluetooth chips in the future.

Xue Chuanguo, Director of Bluetooth Product Application of Realtek China, shared the company's product evolution from Bluetooth 4.2 to the present. In 2015, Realtek launched the first generation of products for the wearable market. Nowadays, Realtek RTL8763E supports local playback scenarios such as call, music playback and voice broadcast by raising the wrist, and also supports music playback when headphones are connected.

Liao Sixiu, Director of Realtek Bluetooth Audio Marketing, introduced the company's forward-looking layout on LE audio in detail. The emergence of LE Audio stimulated the vitality of Bluetooth application innovation and also created new market opportunities. Using its diverse technical features, LE Audio will also provide strong technical support for the market in the fields of Bluetooth headsets, simultaneous interpretation, and hearing aids.

According to reports, Realtek has plans for the future popularization of AI noise reduction, LE audio and smart headset AI in the future, and products have been mass-produced. For example, Realtek RTL8773E achieves ultra-low system power consumption on load (0.1mW), supports LE audio, AI call noise reduction, and high-performance ANC. Not only can it provide customers with excellent voice services and ANC active noise reduction services, its ultra-low power consumption can also make users experience longer and enjoy quiet moments of solitude.

It is worth noting that the growth trend of TWS has been unstoppable, and it is expected that the shipment of such products will achieve a growth of 24 times in the next five years.

Realtek Hearing Aid Product Manager Wu Qi pointed out that in the future, TWS products for hearing aids will evolve in an all-round way. TWS can be either a headset or a hearing aid. Statistics show that 1.5 billion people worldwide suffer from some degree of hearing loss, of which about 430 million people (more than 5% of the population) need rehabilitation services for hearing loss. Unsafe ear habits and the loud volume of entertainment products and entertainment scenes put more than 1 billion young people (12-35 years old) at risk of permanent hearing loss.

However, professional hearing aids are expensive, cumbersome in fitting, and modalized to bring user labeling, while TWS earphones have many advantages in function, performance, price, fashion, and intelligence. Therefore, the auxiliary listening TWS headset is very likely to become a breakthrough direction in the Red Sea.