Sigma-Aldrich ($2bn Revenue, 10,000 employees in 40 countries) has been bought by Merck KGaA ($11.3bn Revenue, 40,000 employees in 70 countries) on July 13 2015.
ADO is getting noticed by big players. We should not under estimate the impact such a partnership may have on ADO's revenue in the short term. Products listing is probably a test, if they sell well, I could see ADO's products being exposed on many more channels rapidly. Also, the Marketing is all taken care of by Sigma and at a higher level, Merck. These guys have connections... And know-how.
All in my humble opinion of course.
GLTYA, DYOR
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