At the presentations, might be a good idea to ask some questions...

At the presentations, might be a good idea to ask some questions about the failure of the Mix N Go
products to sell and what exactly the new strategy is to get into the market. They appear to be persisting
in the DX field.

My perception.
Large entities would not consider regulatory requirements as relevant as long as the products are cost effective. There is a reluctance to accept new product because it might affect things like inhouse consumables, existing suppliers etc. Big wheels turn slowly.
Small entities could consider the cost effectiveness of introducing a new product like the costs of obtaining regulatory approval, time lines ,poor economies of scale etc.
New DX Strategy - again, ask 'em at the presentation.

Blaming regulatory costs per se does not explain much to me.

Past history - Couldn't see the forest for the trees (for a very long time).