Yep, even modest deals matter in high profile shops. The more...

Yep, even modest deals matter in high profile shops. The more product we get on shelves the more the brand will be recognised. This also shows some kind of early relationship between Woolworths and APH. They're not even selling products we've heard of yet. "Mylk" reminds me of an episode of the Simpsons where they sold "Malk", extracted from rats. lol.

I'm presuming APH have agreed to do some kind of marketing with these two Wollies deals. If they can pull off the sales Woolies hope for, we could just find enough traction to make further deals easy.

It's been brisk progress, better than I expected. They're not sitting on their hands. It's getting a bit blue sky.

T/A wise, it's setting itself up nicely. Long hold from me.