I agree with you that it is sales so the profit could be low. Our margins may be quite high which I hope is the case with the equipment we bought previously but conversely why then do a raising with this supply agreement? I presume that is to purchase more equipment to supply Woolies for this deal but we will know this very shortly.
As you say brand recognition is good, there are also more deals in the pipeline and it is a forecast so it very well could be higher or also lower. I hope APH are conservative in their estimates haha.
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I agree with you that it is sales so the profit could be low....
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