Roofy. Let me explain.
if one tech company buys 2 other tech companies, how do you expect these companies to integrate?
1 - your logic: by rebuilding the entire 2 companies products from the ground up so they both share a 'code base'. My question to this logic - why buy the technology in the first place if they're going to build it from scratch anyway? Goodwill? Customer base? Looking at s+/bdp books, no.
2 - my logic: expose an end-point that ingests data to support all 3. That way the customer POSTS to a single API... Which is, from what I can see, what they have done. Then shifty, via the back end, parses data between products via a middleware to provide a seemless CX.
if I, as a customer, send data to a single end-point, which powers s+/gsw/bdp AND I can pull reporting out via a single webhook at the other end for all 3, then how is that not "fully integrated" given the context of the acquisition?
rocco
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