I bit - so as to expose the post for what it is.Calleja supply...

I bit - so as to expose the post for what it is.

Calleja supply others don't they? Any big deal to supply another?
Isolating EXergen out of the customer batch just makes it look bad, when in fact Exergen are not even a rival of ours. So this seems a naff point to have made.

Expanding...the message attempts to plant two givens
(that are not actually givens at all)
- 1) rivalry and 2) threat.

It was a psychologically reliant misnomer void of reason and mainly relying on innuendo - great weakness is to not expand on, justify or expose reasoning on a point about an industry threat.
IMO, they are relatively directionless points.

Look at Telstra or any primary industry supplier (paper, aluminium, gold, phosphate, milk, wood)
ie, there is ample room for everyone to be supplied to and together they create an industry that each in turn relies on for survival. Where else would they get their BCoal from and what constitutes a threat? (an unanswered question by Fozhard)

But i'm no expert, i'm just saying it as i see it.

L