China have devalued their currency. Advantage may have been incorrect word. The cost of all lights manufactured no matter where they are destined will be cheaper to manufacture. US tariff increase may be cancelled out by the lower Chinese exchange on every globe sold worldwide.
We do not know what Import tariff competitors are paying. What we do know is LIFX engaged a tariff expert to eliminate the eliminate tariffs to 25%.
We do not know if our competitors have also have been down this path of engaging a tariff company.
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