PBH 0.00% 47.0¢ pointsbet holdings limited

Hi all,New to the chain. See massive potential in the US market...

  1. 14 Posts.
    Hi all,

    New to the chain. See massive potential in the US market of course but have a question.

    They spent $20.6m on sales/marketing in the half and acquired around 22000 active/ 62000 registered users. So $900+ and $300+ CAC respectively. Am I misinterpreting something? Is part of the $20.6m not customer acquisition?

    An insight into lifetime value of a customer? Thanks
 
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