This is correct - it's absolutely ludicrous that they think now...

This is correct - it's absolutely ludicrous that they think now is the time to expand into new faraway markets without changing anything from their existing failed approach, I can almost hear the tech team sighing at how much resource in time & cost this is taking up to get their products ready for China and SEA markets (language, regulations) rather than converging their offering or replicating success they've had with existing customers, with zero name recognition, zero sales resource, zero strategy and zero revenue in pipeline, this is pure distraction, just waiting to see the Gehas head out for a big launch (holiday time)