But is it about "sales closing?" - kick the door down and say "boy, have I got a deal for you!"
This is a multi-stage selling process....
1) sell customer on considering developing customer's technology using BRN IP - no announcement to market possible.
2) Help customer work through development of their product - by providing technical services - no announcement to market possible.
3) Customer completes product and negotiates with BRN a royalty deal (licensing) - in principle agreement subject to final terms - no announcement to market possible.
4) Customer completes business case and obtains board approval to proceed. - no announcement to market possible.
5) Final product testing, prototyping, marketing strategy and action plan. - no announcement to market possible.
6) Manufacturing strategy. - no announcement to market possible.
7) Customer proceeds with manufacturing and launch. - no announcement to market possible.
8) Product sells and license fee revenue stream starts flowing to BRN - open ended - more they sell, the more fees they pay - what's the deal worth? - no announcement to market possible.
Where in that chain of events does BRN get the opportunity to announce a quantifiable sales contract?
You can see the problem.
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- Ann: Appendix 4C and Quarterly Activities Report
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Ann: Appendix 4C and Quarterly Activities Report, page-44
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Mkt cap ! $415.2M |
Open | High | Low | Value | Volume |
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35 | 609339 | 0.190 |
21 | 499787 | 0.185 |
31 | 519036 | 0.180 |
Price($) | Vol. | No. |
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0.210 | 748097 | 18 |
0.215 | 829785 | 21 |
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0.225 | 1074415 | 19 |
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