In these sorts of businesses, the cash in is generally very close to sales.
Cash out for operations doesn't represent the cost of goods sold.
Looking back at last years results and comparing.
Employee costs are down.
Advertising is constant.
Admin and corporate costs are constant as well but high IMO.
Last year's GM was 55%.
The cost of the goods sold would be $1.4M on that basis.
Essentially the cash flow becomes a P&L when you replace (b) product manufacturing and operating costs.
They came close to breaking even for the quarter, probably a loss of $300K
It's likely they added another $500K to inventory or at 55% GM $912K sales value of stock.
Won't take much to get this profitable now.
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