I appreciate your posts, but saying "selling 547,200 units was never going to happen" without offering support for your reasoning is not helpful. Which parts of the calculation do doubt :
# Olay counters?
I can, or could have provided the names and address of all of these. They were available from the Olay china website, but have since been taken down last time I checked.
% carrying the wand?
as I posted during that period, nearly every counter that posted counter photos, had the wand for sale and on promotion. The search I used was not biased. I simply searched on "Olay" without any wand reference, yet the wand was always there.
# sold per day?
It was heavily promoted during that period. And keep in mind that it launched 2 months before the Oct-Dec period. One of our hc members made inquiries at a counter in China and was told that they sold 6 or 8 per day. Sure, perhaps the staff are not to be believed, but is 2 per day really a stretch?
OBJ Price at posting:
6.3¢ Sentiment: Buy Disclosure: Held
(20min delay)