No div would be disappointing. $4-5m cost for a $0.04 div and the project cash outflows would be covered by incoming normal income, let alone what they could do off that production & marketing base.
In the last 6 months they have done $47m sales off 9.5m product & 5.5m advertising.
If they are predicting $11m product and $8m marketing we could be doing $50m/quarter in revenue - which could lead to constant $10-15m cash profit quarters or $40-60m/year post tax.
Or am I reading too much into this?
No div would be disappointing. $4-5m cost for a $0.04 div and...
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