Yeah, pretty good. Great growth, PCP. Above my expectations of...

Yeah, pretty good. Great growth, PCP. Above my expectations of 15 - 20%.
Also unexpectedly launching MarketPlace leveraging suppliers and supermarkets and existing space on boxes. Tick.
More share from supermarket oligopoly, thanks WOW!
I think they sould find more niche products not available in supermarkets to include also, getting away from commodotised ingredients (think nice pasta from italy vs WOW brand you can buy anywhere).

Not slowing down growth even in this environment with those results shows confidence. I woukd have slowed down for positive cashflow for a few Qtrs.

I wonder how the market will see this;
1) great growth but no profit or positive cashflow. Down 10%
2) great growth and momentum in gloabl brand. Positive earnings if marketing reduced to steady state. Rerate to 0.3x sales and up 50%.