Chalk and cheese.Your talking about probiotics versus a beverage...

Chalk and cheese.

Your talking about probiotics versus a beverage that is the polar opposite to energy drinks however even anxiety and sleep benefits are suspect. Gut health is huge hence the speed in the growth of Kombucha sales. If Fiji Kava are to enter into the beverage market they had better do their homework on who will be their target market. Kava beverage alone targeting anxiety relief, I can not see it selling. Maybe a mixer might sell better, say mixing Kava with and energy source or maybe even coming up with an alcohol mix perhaps a 'Kavodka' might sell.