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FIJI KAVA TO BE RANGED IN AUSTRALIA’S LARGEST PHARMACY RETAILER...

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    FIJI KAVA TO BE RANGED IN AUSTRALIA’S LARGEST PHARMACY RETAILER CHEMIST WAREHOUSE



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    FIJI KAVA TO BE RANGED IN AUSTRALIA’S LARGEST PHARMACY RETAILER CHEMIST WAREHOUSE

    Highlights:

    • Australia's largest pharmacy retailer, Chemist Warehouse is to stock Fiji Kava products, greatly enhancing retail points of distribution and availability of Fiji Kava.
    • Rollout of Fiji Kava products to more than 300 Chemist Warehouse stores across Australia and New Zealand, throughout April and May.
    • The agreement includes Fiji Kava's full range of Noble Kava™– including Noble Kava™ extract capsules and three uniquely formulated Noble Kava varieties of Noble Sleep™, Noble Calm™ and Noble Body™
    • Fiji Kava research, identifies Pharmacy as the #1 shopping channel and one of the most trusted sources of information, for people seeking sleep, mind and body ailments
    • Record quarterly revenue result with $405,042 achieved in Q3 FY21, an increase of 160% versus the prior corresponding quarter (Q3 FY20: $155k) and an increase of 27% from the prior period (Q2 FY21: $319k)

    Announcement Summary

    7 April 2021, Brisbane Australia -Fiji Kava Ltd (ASX: FIJ), an Australian-Fijian medicinal kava health and wellness company which produces natural ‘Noble Kava’ products for the complementary and alternative medicine market, today announces ranging inAustralia's largest pharmacy retailer, Chemist Warehouse.

    The agreement will see Fiji Kava's suite of Noble Kava™ 60 vegan capsules including Noble Kava™ Extract, Noble Sleep™, Noble Calm™ and Noble Body™, be merchandised in Chemist Warehouse's Australia and New Zealand network of more than 300 retail stores and Chemist Warehouse online.

    To coincide with the announcement, Fiji Kava confirms receipt of the initial purchase order from Chemist Warehouse for fulfillment, enabling the anticipated rollout and merchandising of Fiji Kava Noble Kava™ capsule range in Chemist Warehouse stores nationally throughout April and May.

    This is a key milestone for Fiji Kava with the pharmacy network being the single largest domestic channel for Australian consumers purchasing complementary and alternative medicines ; with 45% of people buying vitamins, minerals or supplements going to Chemist Warehouse.

    Management Commentary

    Fiji Kava interim CEO, Nicholas Simms said:"Pharmacists are a key trusted source for people seeking remedies for sleep, mild anxiety other mind and body ailments. It's therefore not surprising that pharmacies represent the most prominent route to market opportunity domestically for Fiji Kava’s natural Noble Kava products; with our research indicating that more than 40% of all sleep, mind and body health need purchases take place in this channel.

    "Securing ranging of Fiji Kava in Chemist Warehouse, the largest and most established pharmacy retailer in Australia, significantly expands our retail footprint in Australasia and enables us to reach more consumers of Kava and individuals seeking natural alternatives for issues such as sleep, anxiety and muscle relaxation."

    Following this announcement of which the terms and conditions are commercial in confidence, Fiji Kava now has an established retail presence with key retail leaders in Pharmacy via Chemist Warehouse and Green Cross Health NZ and leading Supermarket retailer Coles, significantly growing the overall availability of Fiji Kava in Australia and New Zealand.

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