@goldbear77. Thanks for participating in the bud forum over the past 3 years, both positive originally and negatively of recent times. Both types contained valuable information, and a passionate opinion. And you are entitled to that. However, I think this comment about lifx being "not investible and unlikely to ever be" is the farewell shot of a wounded investor.Your rational about it being a hardware coy with margins that will decline is unfounded. The technology within the sensors and the data collection is next generation. And even if it wasn't, the global move to smart homes has only begun and Lifx is at the fore front. Philip Hue spend $500musd on advertising alone. They obviously would like a return on that investment and Lifx is cleverly sitting on those coat tails. 70-100pct growth for 5 years ( and looks like continuing/ accelerating in 2019/20 ) whilst capital constrained and erring with regards shipment method, is simply nothing short incredible.
Once the market can get over the emotion baggage involved with the disappointing Ohm sales, they will look through the numbers and rate the company accordingly. This may take 6 months, but I suggest the market is smarter than that. Fidelity and sequioa are now in the top 5 shareholders. Management will be held more accountable.
FWIW Have a look at breville over the last 5 years. BRG. 10-13% growth and earnings rising. Just one example of an investible hardware coy.
I wish you all the best with you future endeavors.
