I don’t totally disagree with you. The 70% target was set before...

I don’t totally disagree with you. The 70% target was set before BUD came along. Probably during negotiations for the purchase. The two people who would have been most responsible for that target, the LifX CEO and the head of sales, are both gone. The CEO left pretty darn quick after the sale. Took his chips and bailed.

but in any case, I’m saying that the sales strategy BUD went with in 2019 was to only do bundles at a profit. That means they moved less product, but also didn’t just burn cash like crazy. I think that was a good decision as they can’t rely on raising money going forward. They need to be self sustainable.