It will be interesting to see what they do with the integrated marketing and branding strategy, I like the creation of the Tasmanian Food Co. masterbrand, but they should also make sure they keep the value and reputation that has been built by the Meander Valley, Nicholls Poultry and Shima Wasabi...
They appear to still be a bit light on the marketing side of things, with only one Facebook post on Meander Valley's (good engagement with that one post) page, would have thought an update on the new dairy might be of interest to their customers.
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