Started to get a bit disappointed with TFL's marketing, or lack there of.
- No sign of TasFoods recognising the companies that they own on the TasFoods website, investors could land on their website and have no idea what businesses they operate in. Appreciate its a fairly basic website, but you should at least be able to list the businesses you own and direct to the respective websites (if they have them and are required)....this is one of the first things a fund manager from Melb or Sydney are going to look for when considering TasFoods as an investment!
- Meander Valley website hasn't changed since the takeover, could do with a few updates.
- The Meander Valley Facebook page sits silent and while this only has 742 likes, they are obviously people that it would be good to keep engaging with and letting them know about developments in the business / brand / product range. There are at least 2 complimentary posts and one question from someone looking for our products that have gone unanswered all year...not good enough really
- Further to this, the Meader Valley twitter account have only made 2 posts since 2012, one commenting they like what is on Triple J (?) and another just saying ''use''....again not a great look for a brand and whoever controls the account should clean it up and focus the attention on driving traffic to the Facebook page
- Still no sign of the Tasmanian Food Co product in any outlets, or media that I have seen. Appreciate it is just getting started, but they should be trying to make some noise about it through the ASX / Media as a free PR tool.
I can understand that the focus of the business is embedding the new acquisitions, new operations (Dairy facility) and the expansion (Free range chicken facility, new wasabi facility), but you can't ignore some very easy wins that can benefit the company and can be achieved digitally in a cost effective manner.
Haven't seen the sales the last few days, but also appears some of the shares that came out of escrow are being sold at a guess....and there is no buying depth to soak it up, as the company is being poorly promoted!
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