wow, they have spun decreasing customer receipts over 4 consecutive quarters as a positive.
"..ZipTel’s focus in the Consumer segment was moving the business from a user acquisition focus to building a sustainable business model with the key metric of $1 marketing spend to yield $1 of receipts i.e. Net-net Return on Investment (ROI)..."
Now, having had the product in the market for 12 months, customer paid the company only 30% of what they did back in Sept last year.
Explanation on how they might make profit from advertising to their active users. Projections based on unique users, active users etc - yet interestingly, they have now stopped reporting this metric.
Some things never change.
Ann: Appendix 4C - quarterly-ZIP.AX, page-3
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