Ann: Appendix 4C - quarterly, page-73

GreenT, why would you think the 'reinvestment' into the business will affect the NPAT so significantly when you yourself call it an investment and an intangible asset, hence a balance sheet item and not a profit and loss one.

I think been able to classify the expense as an intangible asset rather than a physical one means that even less will be actually expensed through the P&L annually as there is more discretion over the revaluation of intangibles and goodwill as oppose to the standard depreciation method used for physical assets. Given it's the first year that the goodwill is being recognised, it's unlikely that you will see any of it expensed/reduced following standard practice...