That's not completely true. I think a bulk of the capital has...

That's not completely true. I think a bulk of the capital has been used to stand up Beyond Media as an entityt than growing Boppl and Gophr. There seems to be very little investment going into marketing & sales for other brands i.e. Gophr and Boppl so I am not really sure the long term intention of the company with these brands. As Nick pointed out, it might be part of the exit strategy of the company for those brands.

The reality is that the company needs additional $3m a year net sales to be a profitable business - with the entities they have, this is not really a big ask but why it is proving difficult is anyone's guess. The amount of money spent on staff costs is rather raising eyebrows and until they can really prove the source of cash injection in the business we are sliding down - slowly but sliding...

I never thought we would see 5c again after Beyond Media announcement last year but here we are again - probably today!