Couldn't agree more. Malmanu has missed the point if he is blaming current woes on "breaking into markets". They have been at it for years and blown millions "breaking into markets". Which means....
1. There is no market for their product.
2. The product doesn't do what they said it does. Or
3. They have thrown money at incompetent marketers both internally and externally to the company who have squandered all the company resources with nothing to show for it.
None of the options make for great reading.
Couldn't agree more. Malmanu has missed the point if he is...
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