Ann: Appendix 4C - quarterly, page-18

Simon a couple of things worth noting from my perspective:
1. In April quarterly they had marketing and advertising estimate of $30k (same estimate for next quarter!) and spent $88k
2. The portal is key as lowers cost of customer acquisition....as they can market to new potential customers via links to portal/online advertising of portal on other sites financial planners visit, SEO etc etc which is much more effective costs of customer acquisition. Portal is game changer here imo as enables much more (cost) effective reach, marketing and cost of customer acquisition for IAM for its services....