That's a fair enough conclusion to reach. But they may have already established enough contacts with NDA to start the ball rolling. I do agree that once they go past these initial forays they will need to spend marketing and fulfilment money. I would also like to see some numbers up on those boards to show what that will mean in terms of costs and forecasts etc.
A couple of years ago (11/5/16) they set up a wholy owned subsidiary called AudioPixels Technologies Pty Ltd - ACN 612 336 026. (See 2016 Full Year Statutory Accounts and and Half Year Report June 2016, p21.) It was presumed that this would be the vehicle for the distribution of the finished products to market, but who knows? Someone more knowledgeable about such things might like to comment?
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