I think, in fairness to Pointerra, they need to build some of these proof of concept clients up, like they are doing with Precision Hawk. Once you have these case studies, then you can start ramping up the marketing.
You can actually say, this is an example of a large client and what our product has been able to do for them. We can do this for you too.
They appear to be starting to get to the point where they will have sufficient case studies to then really go hard with marketing.
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