Surprise egg market is a zero sum game like all markets.
We can gloss over the fact that Kinder suprise a mjor competitor came in 2018 in USA. After 50 years of being banned.
It would always steal some sales.
Yowie will eventually reach its natural marketshare of sales and Kinder takes it rightful share of the market.
Anyways what they lose in the US it should try and pickup in other markets where it has less market share.
But lets just forget the facts and blame management for Kinder taking its share.
An event similar to Coke Cola coming into a Pepsi only country and then blaming pepsi for losing sales.
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