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Ann: Appendix 4C - quarterly, page-98

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Sceptical Prophet

318 Posts.

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14/08/19

13:20

Post #: 39989589
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Originally posted by Parsifal: ↑

hi Zandra. Thanks. I thought I’d posted a response but it appears that I didn’t press the post button - so here’s an attempt to remember what I wrote.

My view is that the sales funnel can yield far too much information to competitors and I would much rather not see it published. Prospects/customers enter the funnel at varying stages with varying levels of interest and commitment. One should never assume that one will get 100% of prospects converted, or that they would be converted at the estimated rate or $ value.

When most business do their sales/ demand forecasting they will estimate likelihood of conversion and likely $ value so that their estimates are useful. Clearly that information is somewhat sensitive and shouldn’t be visible to either the prospects in the funnel or your competitors. But without it the information about the funnel is open to misinterpretation. Worse still it is an open invitation to competitors or the prospect. I used once long ago when I had a sales role (which I hated btw) to check out asx announcements as sometimes it would tell me what was going on in a target business. Just imagine if you could find detail about what business was being chased and by whom.

Does that explain it well enough?

p

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I work at a tech unicorn, we keep our sales funnel close to the chest. Definitely a lot of info there you don't want anyone knowing.

AJX Price at posting: 14.8¢ Sentiment: Buy Disclosure: Held
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Ann: Appendix 4C - quarterly, page-98

Solstice Minerals to ramp up drilling campaign at Yarri Gold Project

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BCI reaches close of funding facility for salt-first part of Mardie project

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Ann: Appendix 4C - quarterly, page-98

Top Stories

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Actinogen Medical ramps up Alzheimer’s treatment trials, targeting fast-track global approvals

Coda Minerals (ASX:COD) enters rights issue to further exploration in South Australia

White Cliff jumps 24% on 'bonanza grade' copper rock chips at Rae project, Canada

BCI reaches close of funding facility for salt-first part of Mardie project

Recce eyes Indonesia for novel anti-infective as Indo-Aus ties grow stronger

Neurotech knocked back by FDA as agency declares target condition not rare enough for special status

Buxton projects new graphite province discovery at WA Narryer play

Cokal upgrades infrastructure for BBM ramp-up in Indonesia

Featured News

Buyers (Bids)

Sellers (Offers)

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