A soft launch refers to the common strategy of releasing a product ahead of its scheduled launch with little or no marketing push. Unlike full launches,soft launches are usually planned as “rehearsals” for a full launch, and let developers simulate real-world interactions with their app.
I wouldn't be looking at subscription numbers at the moment. Take this as just a test of the platform before they go all out. When they are satisfied with their product then they will push the marketing .
Just like servicing and detailing a car before putting it up for sale.
A soft launch refers to the common strategy of releasing a...
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