How to say nothing in 8 pages, an essay by SKN.
Do they have a 'global marketing plan' that is tangible? Or is it the idea of a global marketing plan that they are reporting as a great move.
They could start with their Australian market - their website for one - refresh and update it to make it appealing to consumers.
The online reviews for their 'lauded' million dollar sunscreen are very negative - how could they spend so much on something that does not seem to work? Can they not outsource a formula so sales can at least start trickling in?
There are many other online marketplaces that they should be selling on too - amazon / ebay / catch - and if they end up not selling anything through them it costs nothing to try.
It is like they are not even trying - just raising capital to keep it afloat and dilute existing shareholders who have their savings in this business.
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