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Ann: Appendix 4C - quarterly, page-8

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  1. 184 Posts.
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    No, I have no intention of buying. The Trade Desk (NASDAQ:TTD) has already entrenched itself with the large advertising agencies with US$660m revenue in 2019 and a US$8.9B market cap. I understand the majority of that is real-time bidding but they also provide programmatic guaranteed (which is what ADJ does). Being able to do everything from a single platform is convenient for media buyers, and their scale obviously allows considerable product development and marketing.

    I suspect ADJ's ship has already sailed without them, but I could be wrong, so I check in occasionally to check on their progress.
 
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