The BAL CEO presentation makes interesting reading. P.3 makes reference to 'organic ultra-premium and organic goat formula series'. BAL (ex)holders will know better than me if this has historically been sourced from foreign suppliers or TAS, or not at all (completely new line)...
Also the term 'premiumisation strategy'. P.17.
TFL Price at posting:
13.0¢ Sentiment: Buy Disclosure: Not Held
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(20min delay)