FYI... O2O definition; "Online-to-offline commerce is a business...

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    FYI...

    O2O definition;

    "Online-to-offline commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Online-to-offline commerce, or O2O, identifies customers in the online space, such as through emails and internet advertising, and then uses a variety of tools and approaches to entice the customers to leave the online space.

    This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing."

    https://www.investopedia.com/terms/o/onlinetooffline-commerce.asp
 
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