before you accuse something of being a lifestyle stock check...

before you accuse something of being a lifestyle stock check your facts. I’m not going to rehash the progress Chris and the team have made or outline again how that will convert into revenue because it’s been done to death. This is a growth story in its early stages, with a clear path to significant revenue generation. Sure they’re carrying more cost than a lot of people would like to see, but if they can turn that into significant continued revenue growth as they scale (revenue is already growing very fast, just off a small base at this stage) it’s justified. If you can’t or don’t want to see the potential don’t invest. But to call it a lifestyle stock is nonsense.