IMO a customer security breach in the future is practically a certainty. Most of these such breaches are due to human error (e.g. phishing attacks, etc.) more than anything else. You can have the best security in the world, but it just takes one bad actor with the right capabilities to smooth talk an employee into chocking open the back door.
In such an event, I would expect the market response to be less dictated by the breach itself (of course there might be some pull back in SP), but more dependent on how the company responds. If they can act quickly to seal the breach, mitigate the damage, conduct proper forensics and further improve their processes, then that can only be a good thing for the rest of their customers and, by extension, shareholders.
TNT Price at posting:
23.0¢ Sentiment: Buy Disclosure: Held
