Yea i got in at 1.8 for ADH and it's been on a tear ever since....

Yea i got in at 1.8 for ADH and it's been on a tear ever since. ADH has also been the beneficiary of strong online sales. I'd definitely attribute a lot of its success recently to how well it's transitioned the online part of their business during covid.

I reckon MMM has a stickiness to it though, you plan your meals in advance and it's comparable to a subscription service. Once you've gone through the process a couple of times, it'll become easier and more streamlined. Probably helps a lot with customer retention. Covid is definitely a golden opportunity for this kind of service and if MMM focuses on rapidly recruiting new customers during lockdown period, I think the company could have a bright future. Don't really care about earnings right now, think growth is more important.

If we see more downside, could test $2, roughly 50% fib retrace and right above 200 EMA ($1.95).