vMeat is more expensive than regular meat and Australians aren't mostly in the lefty political category spectrum when it comes to saving the planet by putting hands deeper in the pocket, so the market isn't huge here.
If they could get into McDonalds or Hungry Jacks or the like and customers prefer the flavours that could give it a leg up.
Asia does look like better markets. They have much much larger domestic markets and don't have right wing media spruiking climate hoax etc.
Ann: Appendix 4C - quarterly, page-63
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