I chose 30% as a low figure because the graphshows operating / staffing / costs staying the same. So I actually think 30% is a covers this reasonably well.
We could put 60% on it with costs at 30% but this would blow it out of the picture.
Dean even quotes himself saying there isn’t really any margin in this.
Current issues:
- it costs more to send a case than you get back (operational costs)
-B2B won’t just happen overnight; it will take months and months of advertising to attract restaurants / larger firms to this. Their best bet is to target social media ads for smaller hospitality venues; and use their existing sales team for larger corporates like Merivale etc...
I work in the hospitality sector owning multiple venues and that’s why I have followed this for a while; I will give it a go and try the B2B side however we do enjoy our current relationships with sales reps currently who only offer a small but unique range. I am sure with the number of offerings Dw8 is bringing on board these will be available, I just hope it doesn’t detract from the uniqueness that we acquire from our rep.
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