"SportsHero will incorporate Ellevate Football’s functionality...

"SportsHero will incorporate Ellevate Football’s functionality into its rapidly growing OlahBola app. Once pricing is finalised, a recurring subscription revenue product for parents of talented young junior footballers will be launched to provide those players and their parents with access to Ellevate Football’s exclusive scouting and football development programmes."

Ok so this sheds some light into why there's 0 revenue from the Ellevate deal -- it's been just over 2 months since this deal and they haven't even sorted pricing for a subscription. How absolutely basic. This is exactly the type of thing they should have had well sorted out instead of focusing on e-sports and "AI prediction" for an audience they don't even have.

Still no excuse as to how they haven't been able to generate other forms of revenue from 4 million ultra targeted users.